Tagged “face-to-face”
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How Meta Is Pitching Their New AI Glasses
Meta announced a new model of "AI glasses" this week. While this is interesting on a technological level, what really struck me was the angle they chose as their selling point.
“Meta Ray-Ban Display glasses are designed to help you look up and stay present.”
That was the second sentence of the announcement, preceded only by the lede sentence that stated the fact of the product's debut. Meta's sales pitch, then, is the promise of access to smartphone-like capabilities without it feeling (or looking) like you're using a device.
In other words, Meta is introducing a device that provides comprehensive mediation of the user's interactions with the world, while promising that those interactions will feel less mediated. This is precisely the kind of re-definition that can make a new medium profoundly disruptive.
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